Join Us for the Magic of the Rogers Christmas Parade and Village!

The City of Rogers invites the community to celebrate the holiday season in downtown Rogers with the Rogers Christmas Parade! The parade will follow its customary route and take place on its traditional date, the first Friday in December. This event is being organized by the Rotary Clubs of Rogers and is sponsored by First National Bank NWA. The festivities begin at 5:00 p.m. with the parade beginning at 6:30 p.m. 

Rogers Christmas Parade

The theme of this year’s parade is “The Spirit of Christmas”. The Rogers Christmas Parade begins at 6:30 p.m. Friday, December 4th in Downtown Rogers. The Rogers Christmas Parade begins staging at Cherry Street and 5th Street this year, and will stage south down 5th Street. The parade will begin at 5th Street and Cherry Street, heading east on Cherry Street, north on 3rd Street, and east on Poplar Street, following its customary route from there. The parade will march through the heart of downtown, down 1st Street and Walnut Street, before returning back south on 7th Street. This year, parking spots on both sides on 1st street will be cleared beginning at 6am that day to ensure a clear view and plenty of space along that main strip. Residents and visitors are welcomed to enjoy the parade and vibrant holiday atmosphere of downtown Rogers at any point along the route!

Parade entries will compete for trophies in four categories.

  • “Spectacular Sparkles Award” goes to the entry that presents an outstanding display of lights or other type of illumination.
  • “Elfin Magic Award” goes to the entry that most impressively features children.
  • “Glory of Angels Award” goes to the entry that best illustrates a religious theme.
  • “Knock Your Stockings Off Award” goes to the entry with the most outstanding use of the parade theme.

The Rotary Clubs of Rogers will coordinate this popular annual event managing float entries, parade lineup, and judging. The Rogers New Technology Interact Club is also supporting the parade with dozens of volunteers as one of their community service projects.

The parade is sponsored by First National Bank NWA and these organizations are partnering with the City of Rogers to showcase the community’s holiday spirit.

Christmas Parade Float Guidelines & Application

Interested parties are invited to submit float entry applications now.  The deadline for applications is November 20th.
A paper application can be picked up and submitted at Rogers City Hall 301 W. Chestnut St or an online application can be completed at by clicking here.

Are You Interested In Being A Sponsor?

The Downtown Rogers Rotary Club hosts several signature events that bring the community together in the heart of the city.  Sponsorship of these fundraising events provides your company with a unique opportunity to engage with the public, and support the club’s mission to make Downtown Rogers (and the world) a better place to live.